- Pay $2 million to buy out the old coach and hire a more exciting one, even though the team is having its best season in years.
- Hire that new coach for another $2 million, who has now produced a losing season (2 wins, 10 losses), leaving games with even lower attendance than last year.
- Because football is still losing money, get rid of 8 other varsity sports.
"In a time of constrained resources, we have to choose: should we have fewer programs so that they can be better supported and, hence, more likely to be successful at the highest level? Or, should we keep the large number of programs that are undersupported compared to their conference peers?"
"If we believe—as I do—that intercollegiate athletics is an integral part of the college educational experience and not only commercialized mass entertainment, then we must come together to reform this financial model …. We have to reset the balance between academics and big-time athletics."
- Fine, let's suppose that football makes money. Then it will do just fine as an independent business. Get it out of the universities, and let each team pay fees use of the university's name, the stadium, practice fields, and parking on game days. Then the football club can pay its coaches whatever it wants, and it can pay the athletes, who are disgracefully paid nothing right now. And the university will still have its team, but without the corrupting influence of money.
- So what if football does make money? Since when did universities run an entertainment business? Should they open casinos next?